Poets used to frequently gaze to the skies for inspiration, but with advertising balloons increasing popularity, it seems that everyone will be gazing up at the sky on a daily basis, including poets. In fact, it is impossible to fault people for craneing their necks. Advertising balloons attract the eye and command attention. This is due to the novelty of this type of advertising. In addition, humans find anything that flies fascinating. Even if one cannot see the name of the product being sold on an advertisement balloon that can be seen from a great distance, one will undoubtedly be intrigued enough to turn around and actually see what is soaring over the horizon. This is a fantastic method for reaching more people. Both those traveling on the highways and the metropolis's streets can be reached. Both those who work inside office buildings and those who do so outside can be reached.
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